A: Too many businesses try and make their content clever or smart by using jargon that the reader doesn’t completely understand. The best remedy for great content is to simplify and refine your messaging to clearly explain what sets your small business, products and services apart from your competitors. How your products or services can benefit customers is important, but how you deliver them is usually more unique. Focusing on simple content with SEO, strong relevant headlines and strong imagery will bring your content to life and make it easier for a reader to understand and make decisions from.
A: There are severl SEO strategies that will apply to any great website’s success. Onsite SEO combined with great content and local SEO can really catch Googles attention and improve your rankings. it is definitely important to use SEO strategies, but in conjuction with great content, not in replacement of it.
A: This is the perfect question for a growing business! It emphasises that building a great website is important and once that is done, you must become a topic authority and be seen as a credible trustworthy business. That being said, your marketing efforts will focus on three things; 1. consistently producing valuable and informative content, such as blog posts, videos, or how-to guides, that address common questions and pain points of your target audience. 2. By getting reviews, testimonilas and case studies form past and current clients you’ve helped achieve their outcomes. and 3. By using your content in other marketing media such as social media, email marketing and landing pages. This lets you repurpose your content and maintain clear messages to your target audience.
A: The first thing you must do is make your website the hub of all the best possible information around your business, products,services and added value information. The second thing to do is to repurpose your content across all other media to maintain a consistent message to your target audinece. You must learn to market to your audience on all other media to drive them back to your website which you have preared to give your right target audience all the information they need to make a great decision to hire you. These things will absolutely assure you better leverage media and build a strong community and website traffic.
A: Most small businesses don’t utilise the basic media very well. We have created a training program that allows us to teach our clients how to get the most out of every free media and grow their business to the point where they can easily consider applying paid media to their marketing strategy. The interesting thing is you have so many tools that you can automate and create a consistent flow of new business with, and once our cleints have been through training most decide they dont need it. But when a client decides to go ahead with it, they already know they are making money from the other media, that paid advertising lets them go to the next level without breaking the bank.
Establishing a strong online presence is a necessity for small businesses looking to thrive. However, it’s not just about having a website; it’s about creating a compelling brand image, connecting with your target audience, and effectively conveying your value.