As a professional speaker, your website is your online storefront, and it plays a pivotal role in establishing your brand and attracting the right audience. To succeed as a keynote speaker, you must create an engaging and strategic website that not only showcases your expertise but also effectively markets your services.
In this article, we will provide you with a simple straightforward checklist to consider when building your keynote speaker website and share some marketing strategies to help you launch your brand and reach your target audience.
Dance Monkey Design provides all of these services to our clients and more. Once you have read this and it makes sense to you, book a discovery session to understand the full process of how we can help you succeed.
Define Your Brand Identity
Before diving into the technical aspects of website creation, it’s essential to have a clear understanding of your brand and speaking style. Your brand encompasses your unique speaking style, your expertise, and the value you bring to your audience. Your website should reflect this identity consistently through its design, content, images, messaging and call to action.
Choose a Simple and Memorable Domain Name
Selecting a domain name that is easy to remember and aligns with your brand is crucial. It should ideally be your name or a variation of it. If your name is already taken, consider adding keywords that describe your niche or expertise. Keep it short, simple, and easy to spell.
Professional Website Design
Many people attempt DIY websites and are disappointed with the google ranking results. DIY websites can also be difficult to maintain and rarely represent the speaker in the manner they want to be known. Even though investing in professional web design to create a visually appealing and user-friendly website costs a bit more, in the long run it will pay off for you. Make sure your designer understands the uniqueness needed for a speaker site. It should be clean, modern, and reflect your personal brand. Ensure that it is responsive, meaning it looks good and functions well on both desktop and mobile devices.
Your website’s visuals play a significant role in leaving a lasting impression. Don’t use stock photos, even though they are easy to come by. Instead get professional photos of yourself. Use the highest quality images and videos of you, your topics, your speaking engagements, interactions with audiences, and your personality. All visuals should resonate with your target audience and convey professionalism.
Content is king when it comes to building a successful keynote speaker website. Create valuable and informative content that is written the way you present. It should showcase your expertise and help event planners, direct clients and agencies understand who you are, the topics you cover and your speaking style. Include an engaging bio, testimonials, audience comments, and a blog to demonstrate your topic authority.
Make sure your website is easy to navigate. Visitors should quickly find information about your services, speaking topics, upcoming events, and contact details. Use clear and concise menu labels and ensure that your site structure is intuitive.
Call to Action (CTA)
Every page on your website should have a clear and compelling call to action. Whether it’s signing up for your newsletter, requesting a briefing session, or booking you for an event, make sure visitors know what to do next.
Optimising your website for search engines (SEO) to increase its visibility in search results is a good idea, BUT it doesn’t replace well written content that reflects your personality, brand and speaking style. Use relevant keywords and phrases in your content, meta tags, and image descriptions. Regularly update your content to keep it fresh and relevant.
Your contact information should be easily accessible on every page. Include a contact form, email address, and phone number. Consider adding a chat feature for real-time interactions with potential clients.
Highlight your credibility and reputation with social proof. Display endorsements, reviews, and testimonials from satisfied clients and audience members. This builds trust and confidence in your abilities. You should always be updating these areas of your website to keep Google seeing you and ranking you higher and so you have reasons to invite people back to see what’s new with you.
Get A CRM To Build A Database
Everything on your website should lead to more people wanting to contact you. You’ll want a CRM attached to your website to assure you are able to collect their information so you can follow up on inquiries faster and so you can keep in touch and update interested potential clients ongoing as new and interesting things develop on your speaker’s journey.
You will be familiar with most if not all of these marketing solutions. What we find is most people don’t really know how to build a sound marketing strategy or how to use the tools effectively. We provide strategy sessions to assure consistency of growth, we provide training to help you apply the tools with confidence and we offer marketing services so you make sure your marketing is happening even when you are busy. For more insights and full details about our marketing toolkits and marketing services, please book a discovery session.
We all know content marketing is a powerful way to showcase your expertise and attract your target audience. But most people don’t realise just how powerful a tool it is for showing your target audience you know your stuff. Each month create and share valuable content through your website’s blog, social media platforms, and email and newsletters. Consistency is key, so develop a content calendar and stick to it.
Build and maintain an email list of potential clients, event planners, and interested parties in your CRM. Send out regular newsletters with updates, blog posts, speaking highlights, new speaking topics and exclusive offers. Use email marketing tools to segment your list and further personalise your messages.
Social Media Engagement
Leverage social media platforms to engage with your audience and expand your reach. A speaker’s social media for growing your target audience and clientele is not like posting as an individual. You need to share your content, engage in conversations, and build relationships with potential clients and fellow speakers. Use platforms like LinkedIn, Twitter, and Instagram to showcase your expertise.
Networking is a vital part of marketing for keynote speakers. Attend industry events, conferences, and workshops to connect with event planners, fellow speakers, and potential clients. Establish personal relationships that can lead to speaking opportunities. Use your website as your business card and collect contact information directly into your CRM form so you can easily follow up with all your new connections.
Collaborations and Partnerships
You know you will need to collaborate with other professionals in your field or related industries to expand your reach, but how do you use these connections efficiently and effectively? By inviting them to post guest blogs on your site and by using referral tools that allow your collaborators and partners to easily refer you new potential clients. Other ideas to consider are joint webinars, podcasts, or hosting a joint speaking showcase can help you tap into new audiences and establish credibility.
We don’t recommend you tap into paid advertising marketing until you have built a strong following and receive new clients through all the great low and no cost marketing tools available to you. Once your speaking business is going well and is more profitable, you might consider investing in paid advertising campaigns, such as Google Ads or social media ads, to reach a larger audience. Use targeting options to focus on specific demographics or interests related to your niche.
SEO and Blogging
Most people think they need to continuously optimise their website for search engine results. SEO is an important part of your website growth, but it isn’t necessary to change it every week or every month. It’s Important to understand there is an optimise period and a monitoring period to effective SEO growth. Instead of trying to over-optimize your content, you can regularly publish high-quality SEO blog posts that target relevant keywords and answer common questions in your niche. This will improve your website’s visibility and authority. SEO is an ongoing process of adding and then measuring for results.It’s both a science and an art to getting SEO correct for your website.
For speakers, video content is very important. It is a highly engaging media that lets people see and understand that you are right for their events. It can help connect your message with your audience on a deeper level. Create and share videos of your speaking engagements, interviews, or educational content on platforms like YouTube and Vimeo. If you want more speaking engagements, video is key.
Speakers Bureaus and Speaking Agents
When you begin building your website and marketing, it’s a good idea to find out from your agents what would best help you create a strong speaking profile that will get you more clients. If you don’t have one yet, you can build an effective website that will be enticing to assist you in getting into a speakers bureau or an agent. Having an agent can definitely help you elevate your visibility and reputation in your industry.
Analytics and Tracking
As we tell our speaking clients, do just keep marketing, measure so you know what works for you. Using analytics tools to track the performance of your website and marketing efforts is something most speakers forget when trying to build their business. We help our clients monitor website traffic, email open rates, social media engagement, changes and additions to the website, keywords and conversion rates. When you learn to use this data to make data-driven decisions, you’ll find refining your strategies much easier.
Building an effective keynote speaker website and implementing a comprehensive marketing strategy are essential and basic steps to establishing your brand and reaching the right audience. Remember that success in the speaking industry takes time and consistent effort. By following this checklist and adapting these strategies, you can create a powerful online presence that sets you on the path to becoming a highly requested and referred keynote speaker. For more details on how Dance Monkey Design can assist you in growing your target audiences and achieve more speaking engagement inquiries, book a discovery session with us today.