Website Goals and Objectives- Uncertainty about how to set business website purpose and goals

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Many clients approach us with a common challenge: they are uncertain about their website’s purpose and goals. They struggle to define a clear direction for their online presence, making it challenging to achieve meaningful results. This can cause a business to hesitate about building a new and more effective website. Because a business might not understand the purpose and goals of a website, they can sometimes not understand how a website can absolutely assist them in generating new sales and leads.


The Dance Monkey approach to understanding this challenge starts with deep empathy. We put ourselves in our client’s shoes, aiming to view their business and challenges from their perspective. We engage in open, honest conversations to uncover their thinking about websites, what their business objectives and outcomes are, who their target audience is, what they would like their website to do for them in achieving their overall vision, and what pain points they would like to solve.

We ask a lot of probing questions to uncover all we need to be a great strategic partner, and because we take great care of our clients. It’s our belief that when a client trusts us with their online business, we need to make sure it works!


Based on our client’s input, we tailor a personalised website solution and marketing strategy for them. This often involves a deeper, more comprehensive website strategy session where we:

Goal Discovery Workshop: We conduct a goal discovery workshop with the client, where we delve into their business model, target audience, and long-term aspirations. This collaborative session helps crystallise the website’s purpose.
Competitive Analysis: We perform a thorough analysis of their industry and competitors, identifying opportunities and challenges. This provides valuable insights into what can set their website apart.
Strategic Planning: Based on the workshop and competitive analysis, we develop a tailored website strategy. This includes setting clear, measurable objectives, defining key performance indicators (KPIs), and creating a roadmap.
Content Alignment: We work closely with the client to align their content with the defined goals. This may involve content creation, optimisation, or restructuring to ensure it serves the website’s purpose.
User-Centric Design: We design the website with the target audience in mind, focusing on user experience (UX) and navigation that guides visitors towards desired actions.


Clients who embark on this journey with us to address uncertainty about their website’s purpose and goals often experience a significant transformation. They transition from a state of confusion to clarity, with a well-defined online strategy.

Throughout the process, our clients actively participate, feeling heard and valued. They gain confidence in their website’s direction, knowing it aligns with their business objectives. The experience is one of collaboration and empowerment, resulting in a purpose-driven website that drives tangible results.

business challenge #2

We do more than just tick the boxes. We provide everything you need to have a great website & marketing working to grow your business.

In our initial appointment we want to learn about your business goals and objectives and learn how our tried and tested website marketing  systems, training and support can paving the way for you to build a consistently great revenue and sustainable income for your business website and marketing.

To accomplish this we need to discuss 3 things;

1. Your current website and what it is and isn't doing for your business currently. [If you don’t have a website, we will discuss your website and marketing outcomes and objectives]
2. Your current marketing strategy and tools, and what we can do to help shape your marketing to achieve your outcomes.
3. Most importantly, can we work together and communicate well? We want you to know our commitment because this is your business’ future you are about to invest in, so we need to get it right.

We work with clients looking to get their first website or with businesses looking to expand their online performance and marketing results.Websites and marketing gives your business the advantage of planning a better consistency of sales, creating new leads or building new streams of income.Based on your objectives and outcomes we plan a sound strategy to design your branding, message and marketing that will produce solid sustainable growth.

Take the first step to turning your website into your best sales & lead generation tool!

We want to know your business goals and objectives and then discuss the type of website and marketing that will accomplish them.

To do this we need to discuss three things;

  1. Your current results. What it is and isn't working for your business currently. [If you don’t have a website, we will discuss your current marketing and outcomes]
  2. Your customers and target market. This helps us formulate how to shape your website and marketing to achieve your outcomes.
  3. What Inspires You. We don't just build a website and walk away, we work with our clients month by month, quarter by quarter through strategy, accountability plans, analytics, training and support to assure you higher levels of success. 


We design tailor-made websites, marketing systems and strategies that are precisely engineered to suit your business type. 


201 Kent St Sydney, NSW 2000+614 3534 1157Email Us

ABN: 62 649 019 483