Content Strategy Workshop: Content creation and sourcing difficulties

Many clients come to us with the challenge of content creation and sourcing difficulties. They struggle to produce high-quality content that aligns with their website’s goals and engages their target audience effectively.

Our approach to understanding this challenge is a deep understanding of the business and collaboration. We work closely with our clients to understand what they do to get results inside the business, what is working in their industry, the audience we will be addressing with the content, and find a unique brand voice. We actively listen to their content ideas and constraints.

To tackle this challenge comprehensively, we implement the following solutions:

Content Strategy Workshop: We conduct a content strategy workshop with the client, where we define content objectives, target audience personas, and key messaging. This helps create a content roadmap.
Content Ideation: We brainstorm content ideas in collaboration with the client, drawing from their industry expertise and unique insights. This ensures that the content resonates with their audience.
Content Creation Services: Our team of experienced writers and designers can handle the content creation process, from blog posts and articles to infographics and videos, ensuring consistency and quality.
Content Sourcing: We assist in sourcing relevant and authoritative content when necessary, providing proper attribution, and ensuring it aligns with the client’s content strategy.
Content Calendar: We develop a content calendar that outlines when and where content will be published, ensuring a consistent flow of valuable information for the target audience.

Clients who partner with us to overcome content creation and sourcing difficulties often experience a significant improvement in their online presence. They no longer feel overwhelmed by the content creation process but rather empowered by a clear strategy and reliable content production.

Throughout the journey, clients appreciate the collaborative approach, where their input is valued, and their industry knowledge is leveraged. They gain confidence in their content’s quality and its ability to engage their audience effectively.

In our initial appointment we want to learn about your business goals and objectives and learn how our tried and tested website marketing  systems, training and support can paving the way for you to build a consistently great revenue and sustainable income for your business website and marketing.

To accomplish this we need to discuss 3 things;

1. Your current website and what it is and isn't doing for your business currently. [If you don’t have a website, we will discuss your website and marketing outcomes and objectives]
2. Your current marketing strategy and tools, and what we can do to help shape your marketing to achieve your outcomes.
3. Most importantly, can we work together and communicate well? We want you to know our commitment because this is your business’ future you are about to invest in, so we need to get it right.

1. Your current results. What it is and isn't working for your business currently. [If you don’t have a website, we will discuss your current marketing and outcomes]
2. Your customers and target market. This helps us formulate how to shape your website and marketing to achieve your outcomes.
3. What Inspires You. We don't just build a website and walk away, we work with our clients month by month, quarter by quarter through strategy, accountability plans, analytics, training and support to assure you higher levels of success.